U.S. Army — Drone Racer

Curiosity, cleared for takeoff.

Blue Studios partnered with Groove Jones on Drone Racer for the U.S. Army, alongside TMA and Team TBWA.

Visitors playing Army Drone Racer at the event activation

Pick up. Take flight.

The invitation was immediate: pick up a controller and take flight. Visitors raced through Army-inspired worlds, turning an introduction to drone operations into a shared challenge with friends.

A visitor using a controller to play Army Drone Racer

The playable drone lineup in Army Drone Racer

A reason to race again

Two courses carried the story from a first flight to a mission. Approachable controls helped newcomers find their confidence, while faster routes and competitive rankings gave returning players a reason to try again.

Drone Racer flight through an Army obstacle course

Drone Racer mountain mission environment

Drone Racer flight through the mission course

Debuting at EAA AirVenture Oshkosh, the activation created an opening for a different kind of recruitment conversation. Before asking visitors to picture an Army career, it gave them something to explore together.

Army Drone Racer arcade cabinets at the activation