Toyota Mirai virtual showroom

Toyota Mirai WebGL Interactive Experience Highlights a Fuel Cell Electric Vehicle

We teamed up with our long‑standing partner Groove Jones—and Toyota Motor North America—to envision and build a stunning WebGL-powered interactive showroom as an extension of Toyota’s commerce site. This digital experience gives consumers a first look at the new Mirai fuel cell electric vehicle (FCEV), offering an immersive “look and feel” of the car in a uniquely engaging way.

Blue provided the creative strategy, collaborating with Toyota to define how the Mirai’s high-tech elegance could translate into a virtual space that both educates and inspires. Our Objective is to bridge commerce and experience by delivering a virtual showroom that feels intuitive, informative, and emotionally resonant—a clear step beyond static product pages.

The project’s primary focus was creating a user-friendly WebGL site designed to let users interactively explore the exterior and interior of the Toyota Mirai in detail. Groove Jones developed detailed 3D models of both the XLE and Limited editions, focusing on delivering high-quality visuals and interactive elements to draw users into the Mirai experience.

By integrating interactive hotspots within the 3D environment, the project aimed to offer educational marketing content engagingly, driving user engagement while imparting valuable information about the Mirai.

The site highlights the features of the Executive Luxury Edition (XLE) and the Limited Edition (Limited).

Throughout this project, the Groove Jones team leveraged their expertise to address key aspects of the Toyota Mirai’s digital showcase. Recognizing the importance of high-resolution 3D models for interactive exploration without compromising web performance, our team crafted optimized 3D models of the Mirai’s exterior and interior.

This approach offered users various customization options, including six different colors and wheel options for the exterior. It also included a 360-degree panoramic view of the interior with various color and accent options, blending detailed visualization with user engagement.

To enrich the interactive exploration experience, Groove Jones integrated content by strategically placing up to 10 interactive hotspots on the 3D models.

When clicked, these hotspots show pop-up details. This included animated camera controls that zoomed into the highlighted or activated feature.

The site included a control to switch between the view of the daytime environment and a nighttime starlit sky environment.

At night, the headlights illuminate.

The new Mirai is Toyota’s hydrogen-fueled vehicle. This site demonstrates the technical sophistication of the Mirai’s drivetrain in a visually appealing and understandable way. An innovative X-ray view feature was developed, allowing users to see through the vehicle and observe the drivetrain’s functionality. The feature was enhanced with animated effects and supported by hotspots providing in-depth content on the technology.

This includes details of the vehicles, Fuel Cell Stack, location of the Hydrogen Tanks, Regenerative Brakes, and Electric Motor.

WebGL Provides Elegant Desktop and Mobile Friendly Web Interactivity

Visit the site here – https://toyotamirai.groove-tech.com/