Toyota Mirai virtual showroom

Project: Toyota Mirai virtual showroom Client: Toyota Agency: Groove Jones Production / Studio: Groove Jones

Creative Director: Karim Youssef Producer: Ethan Compton UX/UI Design: Bip Shrestha Art Direction: Karim Youssef Development: Marley Kanui, Naeem AL Noman Motion / Animation: Karim Youssef, Tiffany Sweet 3D assets: Elliot Johnson Texturing & lighting: Chris Fisher CG Supervisor: Averi Torres

Toyota Mirai virtual showroom is a digital product experience for Toyota, built at the intersection of UX, interface design, and product behavior. The work needed a clear idea first, then enough craft and structure to make that idea read inside the format it was made for.

Groove Jones carried the agency and production sides of the assignment, which kept the strategic read, creative development, production decisions, and final delivery moving as one connected pipeline.

Toyota Mirai virtual showroom is a digital experience for Toyota in partnership with Groove Jones, shaped as a connected experience rather than a collection of separate deliverables.

The product thinking had to come before the polish. The system needed clear pathways, strong interaction logic, and a visual language that helped people understand what to do without slowing the experience down.

The result is a product experience that feels organized and intentional, built around user behavior rather than surface polish alone.

A lot of the work lives in the decisions you do not notice first: the hierarchy, the path through the experience, the timing of feedback, and the way the interface makes the idea feel easy to enter.

The media is arranged to show the product before the breakdown, so the interaction and visual system can be understood in context.