Groove Jones worked with our long-time partner, Toyota, to create a stunning WebGL, immersive experience that brings the new 2023 Toyota Crown to life on consumers’ computers and mobile phones.
Check Out the Video of the Experience
Through cutting-edge technology, Groove Jones set Toyota apart by producing a website that allows Toyota Dealers to take customers on a virtual tour of the 2023 Toyota Crown.
The website is a microsite created entirely of 3D models of the vehicle, with multiple interactive elements within the site for the user to engage with. Customers and Toyota Dealers can find themselves on the site by scanning QR codes on display across multiple Toyota Dealerships in the United States or by visiting the following link to the experience: https://www.toyota.com/crown/virtual_tour.
When users enter the WebGL immersive experience, they are met with a prompt to either scroll or swipe, depending on if they are on their mobile device or computer. A silk tarp is delicately draped off, revealing the brand-new 2023 Toyota Crown. Users click the “explore” prompt to begin their virtual tour.
The virtual tour of the 2023 Toyota Crown begins by allowing users to explore the available customizations