Toyota Crown Virtual Showroom

Blue Studios joined forces with Groove Jones and Toyota to strategize and launch an immersive WebGL-powered virtual showroom for the 2023 Toyota Crown— a dynamic tool designed to drive more traffic and sales through Toyota’s website by funneling prospective buyers from dealer showrooms and QR engagements into an interactive online experience that deepens product understanding and fuels purchase intent.

Check Out the Video of the Experience

Through cutting-edge technology, Groove Jones set Toyota apart by producing a website that allows Toyota Dealers to take customers on a virtual tour of the 2023 Toyota Crown.

The website is a microsite created entirely of 3D models of the vehicle, with multiple interactive elements within the site for the user to engage with. Customers and Toyota Dealers can find themselves on the site by scanning QR codes on display across multiple Toyota Dealerships in the United States or by visiting the following link to the experience: https://www.toyota.com/crown/virtual_tour.

When users enter the WebGL immersive experience, they are met with a prompt to either scroll or swipe, depending on if they are on their mobile device or computer. A silk tarp is delicately draped off, revealing the brand-new 2023 Toyota Crown. Users click the “explore” prompt to begin their virtual tour.

The virtual tour of the 2023 Toyota Crown begins by allowing users to explore the available customizations

Available on Both Desktop and Mobile

Award-winning production:

• 2023 Davey Awards – Gold (Automotive)

• 2023 Vega Digital Awards – Platinum (Emerging Technology)

• Muse Creative Awards – Platinum

• NYX Marcom Awards – Grand & Gold

Dealer engagement: Over 3,000 U.S. dealer staff (7,000+ globally) accessed the microsite—with 65% actively exploring content, directly supporting sales training and customer education