Target In-Store AR Experience
- Jan 4, 2023
- 1 min read
Updated: Jun 8
Project: Target In-Store AR Experience Client: Target Agency: X-FCTR Production / Studio: Groove Jones
Creative Director: Karim Youssef Producer: Laura Viggy Campaign Strategy: Karim Youssef UX/UI Design: Bip Shrestha Motion / Animation: Tiffany Sweet 3D assets: Elliot Johnson Texturing & lighting: Chris Fisher Audio: Andrew Carman
Target In-Store AR Experience is a digital product experience for Target, built at the intersection of UX, interface design, and product behavior. The work needed a clear idea first, then enough craft and structure to make that idea read inside the format it was made for.
X-FCTR shaped the agency context while Groove Jones carried production, giving the work a clean path from brief to finished asset.
On Target In-Store AR Experience, Karim Youssef helped give the product a creative spine, connecting the idea, interface language, and production choices into one usable experience.
The product thinking had to come before the polish. The system needed clear pathways, strong interaction logic, and a visual language that helped people understand what to do without slowing the experience down.
The result is a product experience that feels organized and intentional, built around user behavior rather than surface polish alone.
A lot of the work lives in the decisions you do not notice first: the hierarchy, the path through the experience, the timing of feedback, and the way the interface makes the idea feel easy to enter.
The media is arranged to show the product before the breakdown, so the interaction and visual system can be understood in context.
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