Scooby-Doo Character Studio

Scooby-Doo Character Studio, an Interactive Customized Collectible E-commerce Experience Blue served as the creative engine behind Warner Bros. Discovery’s Scooby-Doo Character Studio, a first-of-its-kind web experience developed in partnership with ACME Innovation and Groove Jones. Guided by nostalgia and technical innovation, Blue worked to ensure this fan-centric activation would seamlessly blend character interaction, creative customization, and commerce.

The interactive experience’s primary feature is a web-based application that lets fans participate in an interview with Scooby-Doo and Shaggy. Fans can also create personalized avatars in the classic 1970s Scooby-Doo art style. The app also features an e-commerce store, allowing fans to purchase personalized merchandise featuring their custom avatar character alongside the Mystery Inc. gang.

The experience begins with an animated video interview featuring Scooby and Shaggy, voiced by Matthew Lillard and Frank Welker, bringing fans face to face with Mystery Inc. The app then transitions into a fully customizable avatar studio built in the retro 1970s Scooby-Doo art style. Users create their own Mystery Inc. persona—choosing everything from body type and facial features to wardrobe and accessories—then place it within an interactive version of the classic “What a Night for a Knight” storyline.

Fans begin their journey in the Character Studio by participating in an animated video call with Scooby-Doo and Shaggy.

At the core of Blue’s creative design was a balance between nostalgia and modern storytelling. We crafted a warm color palette, custom animation cues, and a visual flow that guided fans from whimsical character setup to e-commerce-cart-ready merchandise. This merchandising layer allows users to instantly purchase custom-printed hoodies, posters, apparel, and even a printed graphic novel featuring their own character alongside the gang.

After the interview, users proceed to build their avatar, where they can customize their character with various options, including height, body shape, face shape, skin tone, hairstyles, eye shape, nose shape, mouth style, clothing, and accessories.

Once you're done, you can download a set of avatar graphics that are perfect for social sharing.

Based on the avatar characters they’ve created, fans can purchase custom-designed t-shirts, posters, and hoodies featuring any of their avatars.

Users can preview their customized book and have the option to purchase either a digital or physical version, making it perfect for holiday gifts. The Launch Edition book is based on the first-ever episode of Scooby-Doo, Where Are You!, “What a Night for a Knight.”

The platform was launched in early September when Matthew Lillard posted the Beta release on his Instagram and TikTok pages. Since then, it has exploded on social media, with fans pasting their avatar character images and posing with their custom merchandise.

Scobby Doo Social Promo

Check out https://scoobydoo.characterstudio.com/ and create your own character and Scooby-Doo gear.