Samsung | Zflip2
- Jun 24, 2021
- 1 min read
Updated: Jul 12
Project: Samsung | Zflip2 Client: Samsung Agency: Cheil Production / Studio: Cheil
Creative Director: Karim Youssef Group Creative Director: Cody Danials Director: Karim Youssef Producer: Kristian Campaign Strategy: Karim Youssef Editorial: Karim Youssef DOP: Geof Taylor Audio: Black Market Productions
The work translated foldable technology into a clear lifestyle story with premium motion and strong visual rhythm.
Cheil carried the agency and production sides of the assignment, which kept the strategic read, creative development, production decisions, and final delivery moving as one connected pipeline.
Samsung | Zflip2 is a creative project for Samsung in partnership with Cheil, shaped as a connected experience rather than a collection of separate deliverables.
The work had to move cleanly through digital and social channels, where the idea has to land fast but still feel considered, designed, and finished.
The result is a focused creative piece with a clear idea, a disciplined visual system, and enough craft to hold attention past the first look.
The craft sits in the rhythm: how the image moves, where the edit breathes, how the design supports the subject, and how the final piece keeps momentum without feeling rushed.
The media is placed as part of the read, not as an afterthought: finished work first, then the details that explain the choices behind it.
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