RA&A 15 year anniversary

Launching in Times Square — the epicenter of global brands and mass communication — was a strategic move. RA&A, a global communications firm, was celebrating its 15th anniversary in the city where it all began. The Times Square activation served as both a theatrical thank-you to stakeholders and a bold public statement of RA&A’s international influence

Partnering with Groove Jones, known for pioneering 3D anamorphic and forced-perspective billboards, allowed RA&A to create a visually arresting piece that aligns with their ethos of “Lead. Talk. Inspire.” Through mathematical distortion and precise CGI, the banner “breaks” the boundaries of the physical screens—much like RA&A breaks boundaries in global storytelling

This spectacle is part of Blue’s globally recognized OOH methodology, which has garnered multiple awards for immersive experiences in Times Square, including earlier Halloween “Reaper” executions that went viral. Engaging visual impact plus social amplification fits perfectly with RA&A’s global communications mission.

Visitors took to social (e.g., TikTok, Instagram) to share video clips, posting under themes of innovation and imagination — and further boosting RA&A’s international profile. The banner’s content acted as a dynamic thank-you to clients and leadership partners who gathered in New York for the 15th‑anniversary celebrations .