QUIBI Social Launch Campaign
- Apr 1, 2020
- 1 min read
Updated: Jun 8
Project: QUIBI Social Launch Campaign Client: Quibi Agency: 160over90 Production / Studio: 160over90
Executive Creative Director: Roni Sebastian Creative Director: Alex Ho Senior Art Director: Karim Youssef Producer: Nicole Choe Editors: Lawrence Benjamin, Erica Kalicak, Wallace Bridges, Motion Design: Lawrence Benjamin, Erica Kalicak Design: Lawrence Benjamin,
Quibi through sharp mobile-first storytelling: compact, cinematic, and built for quick audience capture.
160over90 carried the agency and production sides of the assignment, which kept the strategic read, creative development, production decisions, and final delivery moving as one connected pipeline.
On QUIBI Social Launch Campaign, Karim Youssef's hand shows up in the craft layer: the way image, motion, edit, and finish turn the assignment from a set of assets into a coherent piece of communication.
The work had to move cleanly through digital and social channels, where the idea has to land fast but still feel considered, designed, and finished.
The result is a focused creative piece with a clear idea, a disciplined visual system, and enough craft to hold attention past the first look.
The craft sits in the rhythm: how the image moves, where the edit breathes, how the design supports the subject, and how the final piece keeps momentum without feeling rushed.
The media is placed as part of the read, not as an afterthought: finished work first, then the details that explain the choices behind it.
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