QUIBI

Blue Studios partnered with 160over90 and Hulu during Quibi’s growth phase to launch a globally-aligned trailer campaign across digital channels. We shaped messaging that positioned Quibi as mobile-first, cinematic storytelling—leveraging its TurnStyle innovation and high production pedigree. The campaign included hero trailers and platform-optimized teasers in multiple formats, driving awareness, high App Store rankings, and early subscriber momentum.

Blue led global campaign strategy, collaborating with 160over90 to define Quibi’s core message—“Premium content, reimagined for mobile.” We positioned Quibi as the convergence of Hollywood-level production and on-the-go viewing, explicitly targeting mobile-native demographics (18–44) seeking elevated snackable entertainment

Style Guide

Measurable Impact & Market Alignment

• At launch, Quibi ranked #2 on the App Store in Entertainment and secured massive investment—$1.75B backing to redefine mobile streaming.

• The brand ambition: capture 2–4% of mobile video viewers, translating high mobile consumption into paid subscribers.

• While the platform ultimately shuttered in December 2020, our campaign aligned with its mission—driving app installs, orientation awareness, and initial subscriber growth during the tolling growth phase.