“No Brainer” Music Video with Cure For Paranoia

Project: “No Brainer” Music Video with Cure For Paranoia Client: Cure For Paranoia Agency: Groove Jones Production / Studio: Groove Jones

Creative Director: Karim Youssef Director: Karim Youssef Producer: Dan Ferguson Art Direction: Karim Youssef Editorial: Karim Youssef Camera / Immersive Capture: Henry Casillas, Karim Youssef Lighting: Henry Casillas, Karim Youssef Band Management: Gavin Mulloy

“No Brainer” Music Video with Cure For Paranoia is an immersive experience for Cure For Paranoia, built at the intersection of spatial storytelling, immersive capture, and experience design. The work needed a clear idea first, then enough craft and structure to make that idea read inside the format it was made for.

Groove Jones carried the agency and production sides of the assignment, which kept the strategic read, creative development, production decisions, and final delivery moving as one connected pipeline.

“No Brainer” Music Video with Cure For Paranoia is a digital experience for Cure For Paranoia in partnership with Groove Jones, shaped as a connected experience rather than a collection of separate deliverables.

The spatial format had to serve the idea, not distract from it. Camera placement, pacing, proximity, and atmosphere were treated as storytelling tools.

The result is spatial work with presence and restraint: immersive enough to feel immediate, focused enough to keep the story in control.

The craft sits in the spatial decisions: where the viewer is placed, how close the camera gets, when the edit gives the scene room, and how the environment becomes part of the story.

The media carries the sense of proximity: the first impression is the finished experience, followed by the production detail that explains how it was made.