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NFL 100

  • Writer: KiX
    KiX
  • Jul 24, 2019
  • 1 min read

Updated: Jun 10

Blue Studios helped concept, design, and execute a 360° campaign with NFL100 and Saquon Barkley. From TVC production to microsite creation and social rollouts, we led the creative on The Saquon Challenge—a viral quad-day workout that fused cultural relevance with interactive fan engagement. One lucky squad even became part of Madden NFL—marking a breakthrough moment in fan/athlete gamification.


To celebrate 100 years of the NFL, Blue Studios partnered with 160/90 and the NFL to launch a high-impact fan engagement campaign built around New York Giants star Saquon Barkley. Dubbed “The Saquon Challenge,” the campaign merged digital, broadcast, experiential, and gaming channels to create a once-in-a-lifetime opportunity for fans to train with Saquon—and potentially be immortalized in the Madden NFL video game.



The Challenge: Saquon introduced his own viral internet fitness challenge—The “Quad Squad Quad Challenge”—and dared fans to complete it in squads of four.


The Prize: A personal leg-day workout with Saquon at the Giants facility, plus a chance to be 3D scanned and added to Madden NFL as a permanent character.



Produced banner assets and contest launch visuals for Times Square & NFL stadiums


OLV TVC

EA rating adjuster





Social contest winner announcement






Over 1.5M video views within the first week of launch across NFL and Saquon’s channels.

  • Thousands of challenge submissions using #NFL100Contest.

  • The winning squad was 3D-scanned and featured as custom NPCs in the Madden franchise.

  • Positive PR pickup across ESPN, Bleacher Report, and NFL.com.

  • Drove deep fan engagement while bridging Saquon’s Gen Z digital fluency with NFL legacy storytelling.


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