NFL 100
- KiX
- Jul 24, 2019
- 1 min read
Updated: Jun 10
Blue Studios helped concept, design, and execute a 360° campaign with NFL100 and Saquon Barkley. From TVC production to microsite creation and social rollouts, we led the creative on The Saquon Challenge—a viral quad-day workout that fused cultural relevance with interactive fan engagement. One lucky squad even became part of Madden NFL—marking a breakthrough moment in fan/athlete gamification.

To celebrate 100 years of the NFL, Blue Studios partnered with 160/90 and the NFL to launch a high-impact fan engagement campaign built around New York Giants star Saquon Barkley. Dubbed “The Saquon Challenge,” the campaign merged digital, broadcast, experiential, and gaming channels to create a once-in-a-lifetime opportunity for fans to train with Saquon—and potentially be immortalized in the Madden NFL video game.
The Challenge: Saquon introduced his own viral internet fitness challenge—The “Quad Squad Quad Challenge”—and dared fans to complete it in squads of four.
The Prize: A personal leg-day workout with Saquon at the Giants facility, plus a chance to be 3D scanned and added to Madden NFL as a permanent character.
Produced banner assets and contest launch visuals for Times Square & NFL stadiums
OLV TVC
EA rating adjuster
Social contest winner announcement

Over 1.5M video views within the first week of launch across NFL and Saquon’s channels.
Thousands of challenge submissions using #NFL100Contest.
The winning squad was 3D-scanned and featured as custom NPCs in the Madden franchise.
Positive PR pickup across ESPN, Bleacher Report, and NFL.com.
Drove deep fan engagement while bridging Saquon’s Gen Z digital fluency with NFL legacy storytelling.
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