MAX | Immersive Documentary

Project: MAX | Immersive Documentary Client: Wheels America Agency: Groove Jones Production / Studio: Groove Jones

Executive Creative Director / Creative Director: Karim Youssef Director: Karim Youssef VP of Production: Gary Banks Producer: Ashton Kennedy Experience Strategy: Karim Youssef Art Direction: Karim Youssef Creative Technology: Groove Jones Editorial: Henry Casillas, Karim Youssef Camera / Immersive Capture: Henry Casillas Audio: Andrew Carman

MAX is an immersive racing documentary created for Wheels America with Groove Jones.

Groove Jones carried the agency and production sides of the assignment, which kept the strategic read, creative development, production decisions, and final delivery moving as one connected pipeline.

MAX | Immersive Documentary is a immersive experience for Wheels America in partnership with Groove Jones, shaped as a connected experience rather than a collection of separate deliverables.

The format was part of the story. Immersive capture, editorial rhythm, and point of view had to work together so the viewer felt close to the stakes instead of just watching them from a distance.

The result is an immersive piece with speed, proximity, and atmosphere: a project designed to be felt as much as watched.

The craft sits in the spatial decisions: where the viewer is placed, how close the camera gets, when the edit gives the scene room, and how the environment becomes part of the story.

The media carries the sense of proximity: the first impression is the finished experience, followed by the production detail that explains how it was made.