Blue Studios partnered with Groove Jones on Race For Innovation, a digital experience for Invesco QQQ.
Invesco QQQ Race for Innovation puts players in the driver’s seat of a fund-inspired racetrack. As players navigated the course, they encountered boosts representing Invesco QQQ product benefits like diversification, tax efficiency, and long-term performance. This feature kept gameplay exciting while seamlessly integrating their key brand messages.Tracks reflected Invesco QQQ’s historical performance over three-year, five-year, and ten-year periods, with increasing difficulty tied to the length of the timeframe. At the end of the game, the player sees the track they were racing on, which is the Invesco QQQ performance chart based on the 3-, 5-, and 10-year selections.Consumer Discretionary Sector – The pulse of global spending, this sector is home to consumer powerhouses like Amazon, Tesla, and Costco.Health Care Sector – The heartbeat of life-saving technology and pharmaceutical breakthroughs, this sector drives medical advancements with companies such as Intuitive Surgical Inc., Amgen, and Vertex Pharmaceuticals.The Technology Sector – From cutting-edge software to groundbreaking AI, this sector is home to top companies such as NVIDIA, Apple, and Microsoft.After picking your vehicle, players head to the start line, where they wait for the countdown to begin the race.This “phygital” activation debuted at Invesco conferences and emerging-tech events, becoming a focal experience that invited crowds, fueled competition, and educated users in a playful yet informative way. It wasn’t just a demo—it was experiential learning.
