Handy

Blue Studios collaborated with Chicken Soup for the Soul Entertainment to produce a social-first TVC spot that fused heartfelt live-action storytelling with quick hand-drawn animations. Shot in NYC and tailored for mobile platforms, the piece captured Chicken Soup’s signature tone of everyday inspiration—beautifully crafted in under a minute.🎯 Strategy: Inspiration in Motion

The objective was clear: craft a piece that felt intimate, authentic, and emotionally resonant—but quick enough to live naturally in a fast-scrolling feed.

We developed a social-first storytelling format that aligned with APlus.com’s ethos and Chicken Soup’s expanding digital footprint:

A one-minute visual story told through live-action vignettes and quick, expressive hand-drawn animations, designed to stop the scroll and spark a smile.

Strategy: Inspiration in Motion

The objective was clear: craft a piece that felt intimate, authentic, and emotionally resonant—but quick enough to live naturally in a fast-scrolling feed.

We developed a social-first storytelling format that aligned with APlus.com’s ethos and Chicken Soup’s expanding digital footprint:

A one-minute visual story told through live-action vignettes and quick, expressive hand-drawn animations, designed to stop the scroll and spark a smile.

Outcome & Impact

• Integrated seamlessly into APlus.com’s short-form content mix

• Amplified Chicken Soup’s brand presence with a younger, mobile-first demographic

• View-through rates exceeded benchmarks for organic social video on Facebook