Handy
- Nov 23, 2018
- 1 min read
Updated: Jul 12
Project: Handy Client: Chicken Soup Agency: Efron Productions Production / Studio: Blue Studios
Creative Director: Karim Youssef Producer: Ahmed Barakat
The creative focused on utility and trust, turning everyday home support into an approachable digital brand story.
Efron Productions shaped the client and campaign frame while the studio side translated that frame into production language, pacing, and final craft.
Handy is a creative project for Chicken Soup in partnership with Efron Productions and Blue Studios, shaped as a connected experience rather than a collection of separate deliverables.
The work had to move cleanly through digital and social channels, where the idea has to land fast but still feel considered, designed, and finished.
The result is a focused creative piece with a clear idea, a disciplined visual system, and enough craft to hold attention past the first look.
The craft is in the translation from idea to finished form: keeping the concept intact while making every image, transition, and interaction earn its place.
The media is placed as part of the read, not as an afterthought: finished work first, then the details that explain the choices behind it.
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