Fudge Stripe sELFie Studio

Project: Fudge Stripe sELFie Studio Client: Keebler Agency: Advantage Unified Commerce Production / Studio: Groove Jones

Creative Director: Karim Youssef Producer: Kat Kinkead AI Expert / Workflow Designer: Karim Youssef UX/UI Design: Ashon Sylvester Development: Ahsan Ali Khoja, Hugo Fang

He guided the experience from packaging-driven entry and UX through AI-powered character creation.

Advantage Unified Commerce shaped the agency context while Groove Jones carried production, giving the work a clean path from brief to finished asset.

On Fudge Stripe sELFie Studio, Karim Youssef's contribution was turning a seasonal selfie mechanic into a fast, playful branded interaction: shaping the creative direction, AI workflow, interface logic, and audience-facing rhythm so the system could feel personal without becoming complicated.

The creative problem was not simply using AI; it was giving the technology a reason to exist. The experience had to feel immediate, legible, and personal, with the workflow hidden behind a simple audience-facing moment.

The result is a technology-led experience with a clear creative front door: useful mechanics underneath, memorable brand expression on the surface, and a flow that makes the system feel natural.

A lot of the work lives in the decisions you do not notice first: the hierarchy, the path through the experience, the timing of feedback, and the way the interface makes the idea feel easy to enter.

The video and images show the experience from the audience side first, then reveal the product logic and production system underneath it.