Doritos 3d
- Aug 20, 2020
- 1 min read
Updated: Jul 12
Project: Doritos 3d Client: Doritos Agency: ReelFX Production / Studio: Blue Studios
Executive Creative Director: Jose Gomez Creative Director: Karim Youssef VP of Production: Marvin Robinson Producer: Kacie Bangle Art Direction: Karim Youssef Motion / Animation: ReelFX
The creative made the product feel dimensional in both form and attitude.
ReelFX shaped the client and campaign frame while the studio side translated that frame into production language, pacing, and final craft.
Doritos 3d is a creative project for Doritos in partnership with ReelFX and Blue Studios, shaped as a connected experience rather than a collection of separate deliverables.
The project needed a clear point of view, then the discipline to carry that point of view through design, motion, production, and delivery.
The result is a focused creative piece with a clear idea, a disciplined visual system, and enough craft to hold attention past the first look.
The craft sits in the rhythm: how the image moves, where the edit breathes, how the design supports the subject, and how the final piece keeps momentum without feeling rushed.
The media is placed as part of the read, not as an afterthought: finished work first, then the details that explain the choices behind it.
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