Doritos 3d

Blue Studios partnered with Laundery Design & Doritos to reinvent a classic: Doritos 3D. Tasked with reintroducing the nostalgic snack with a modern twist, we developed a campaign rooted in dimensional energy, bold flavor storytelling, and visually driven crunch appeal—all delivered in bite-sized creative formats optimized for today’s digital-first audience.

From the start, Blue led an iterative creative process—working closely with the Doritos brand team to explore how “3D” could be more than a shape. We asked:

What does 3D mean in culture today?

How can it embody flavor, sound, movement, and joy? We positioned “3D Crunch” not just as a product—but a playful, immersive flavor universe.

Key Strategic Pillars:

• Dimensional Design Language: Grid worlds, visual tunnels, dynamic flavor explosions—all crafted to mirror the multi-sensory experience of biting into Doritos 3D.

• Nostalgia Meets Modernity: Nods to retro aesthetics (like early CG and space themes) combined with bold, punchy modern animation.

• Flavor Twins: Spicy Ranch and Chili Cheese Nacho—developed with similar narrative structure, but individualized character traits, color palettes, and tempo to make each spot pop.

We delivered two 15-second TVC spots—each a high-energy micro-story that placed the snack at the center of a digital flavor vortex.

Assets were tailored for multi-platform rollout, including square, vertical, and wide formats—ensuring optimal engagement across TikTok, YouTube, Instagram, and CTV.

Style frames & concept development

Campaign Impact

While official results are proprietary, the campaign contributed to:

• A successful seasonal push for Doritos 3D Crunch

• High social shareability due to bold animation and snack-forward storytelling

• Clear product differentiation on shelves and screens during a competitive snacking season