Chegg
- Nov 23, 2018
- 1 min read
Updated: Jul 12
Project: Chegg Client: Chegg Agency: 160over90
Executive Creative Director / Creative Director: Karim Youssef Campaign Strategy: Karim Youssef Product Strategy: Karim Youssef Art Direction: Karim Youssef Creative Technology: Karim Youssef
The creative made education support feel immediate, useful, and visually direct.
160over90 anchored the agency side, turning the client brief into a focused creative direction and production plan.
Chegg is a creative project for Chegg in partnership with 160over90, shaped as a connected experience rather than a collection of separate deliverables.
The work had to move cleanly through digital and social channels, where the idea has to land fast but still feel considered, designed, and finished.
The result is a focused creative piece with a clear idea, a disciplined visual system, and enough craft to hold attention past the first look.
A lot of the work lives in the decisions you do not notice first: the hierarchy, the path through the experience, the timing of feedback, and the way the interface makes the idea feel easy to enter.
The media is placed as part of the read, not as an afterthought: finished work first, then the details that explain the choices behind it.
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