BUDlight x NFL100

Blue Studios developed Bud Light’s NFL social mini-campaign—featuring 32 custom team cans and 10-second animated loops designed for social-first amplification. Blue led the creative direction, animation, and social optimization, creating celebration-ready assets that ignited fan pride and drove shareable excitement across game-day feeds.

During the NFL season, Blue Studios partnered with Bud Light to produce a social and digital mini-campaign that celebrated the longstanding sponsorship through dynamic visuals, custom team-branded can designs, and animated content.

Campaign Strategy & Creative Concept

• Team Pride, Digitally Amplified: Each NFL team received a custom Bud Light can skin, aligning with local fanbases—illuminating shared loyalty between beer and team spirit.

• Snackable Animation: We crafted a 10-second, endlessly looping animation per team-perfect for Instagram, TikTok, and Facebook—designed for maximum shareability and engagement.

Design & Creative Execution

• Custom Can Visuals: Blue led the visual design for each of the 32 cans, integrating team colors, logos, and identity into the classic Bud Light aesthetic.

• Motion Dynamics: Inspired by the energy of game day, animation featured subtle fizz, label pop, and celebratory confetti effects tailored to each team.

• Social Optimization: Formats adapted for vertical, square, and landscape—plus quick-start GIFs—ensured the content felt native and seamless across channels.

Execution & Amplification

Platform Roll-Out: Released strategically around game days, team-specific visuals and animations dropped regionally to maximize fan relevance.

Engagement Boost: Fans were encouraged to tag their team, share pride, and capture the celebratory mood—driving social media buzz and elevating brand ethos.