Art Deco Projection Mapping

Blue Studios partnered with Groove Jones on architectural projection mapping for Alcon's New Technology Showcase at T&P Station.

The station's Art Deco interior informed a continuous composition across four wall panels. Chevrons, sunbursts, stepped forms, and light trails echoed the building's geometry, with subtle ocular motifs connecting the installation to Alcon's specialist audience.

Alcon's brand colors, gold linework, and warm cream accents carried through a series of animated vignettes. The looping installation accompanied a three-hour reception, allowing guests to discover the work as they moved through the lobby.

Stepped forms and radiating lines continue across the four wall panels, following the station's Art Deco geometry from one surface to the next.

The design boards bring the room and the graphic language together: architectural references sit alongside the palette and panel layouts. Gold linework carries through from those studies into the illuminated event setting.