Alcon Magic Mirror

Blue Studios partnered with Groove Jones on Alcon Magic Mirror, an interactive installation for Alcon's New Technology Showcase.

Guests chose a look on an oversized 4K display and saw themselves in a Gatsby-era wardrobe, complete with jewelry, accessories and period detail. The design and motion had to make the transformation playful and believable.

The decorative border and event branding echo the Art Deco reception around the mirror, framing each guest's transformation.

The wardrobe tracked guests in real time as they posed, laughed, shifted stance or moved beside a colleague. It needed to follow the body closely enough to keep the transformation convincing.

Once a guest chose a look, the system recorded a personalized clip with music and animated graphics. The short branded video was prepared for immediate download and social sharing.

Each session ended with a unique QR code so guests could download their video to a phone and keep it after the event.

Guests could scan their QR code to keep the personalized video on a phone after leaving the mirror.

Costume studies explored several directions before narrowing to male and female styling sets for the event's Gatsby theme. The choices needed to be clear enough for guests to understand in seconds.

Doctors, Alcon leadership and event guests could walk up, select a look, watch it respond, pose and receive a video without explanation or supervision.

The wardrobe studies show the visual range behind the transformation. Dresses, suits and themed overlays sit alongside a simple sequence: choose a look, see it respond, then capture the result.

The mirror supported one or more people in frame, preserved props such as drinks, and responded to gestures including opening a jacket or placing hands in pockets.