Adobe Summit Mantra Machine: AI-Powered Personalization Experience

Project: Adobe Summit Mantra Machine: AI-Powered Personalization Experience Client: WPP Enterprise Agency: Groove Jones Production / Studio: Groove Jones

Creative Director: Karim Youssef ACD: Henry Casillas Producer: Ashton Kennedy AI Expert / Workflow Designer: Karim Youssef UX/UI Design: Karim Youssef Development: Front-end: Karim Youssef / Back-end: Naeem Al Noman Sizzle Reel / Attraction video: Henry Casillas

Adobe Summit Mantra Machine: AI-Powered Personalization Experience is an AI-powered experience for WPP Enterprise, built at the intersection of AI, interface design, workflow design, and audience participation. The work needed a clear idea first, then enough craft and structure to make that idea read inside the format it was made for.

Groove Jones carried the agency and production sides of the assignment, which kept the strategic read, creative development, production decisions, and final delivery moving as one connected pipeline.

On Adobe Summit Mantra Machine: AI-Powered Personalization Experience, Karim Youssef's contribution was turning a live-event personalization idea into a simple mantra-making product: shaping the creative direction, AI workflow, interface logic, and audience-facing rhythm so the system could feel personal without becoming complicated.

The creative problem was not simply using AI; it was giving the technology a reason to exist. The experience had to feel immediate, legible, and personal, with the workflow hidden behind a simple audience-facing moment.

The result is a technology-led experience with a clear creative front door: useful mechanics underneath, memorable brand expression on the surface, and a flow that makes the system feel natural.

A lot of the work lives in the decisions you do not notice first: the hierarchy, the path through the experience, the timing of feedback, and the way the interface makes the idea feel easy to enter.

The video and images show the experience from the audience side first, then reveal the product logic and production system underneath it.