Acura IG Stickers

Project: Acura IG Stickers Client: Acura Agency: MullenLowe USA Production / Studio: Blue Studios

Creative Director: Karim Youssef Editorial: Karim Youssef Motion / Animation: Karim Youssef

Acura IG Stickers is a digital campaign for Acura, built at the intersection of digital campaign storytelling and social-first content. The work needed a clear idea first, then enough craft and structure to make that idea read inside the format it was made for.

MullenLowe USA shaped the client and campaign frame while the studio side translated that frame into production language, pacing, and final craft.

On Acura IG Stickers, Karim Youssef's hand shows up in the craft layer: the way image, motion, edit, and finish turn the assignment from a set of assets into a coherent piece of communication.

The work had to move cleanly through digital and social channels, where the idea has to land fast but still feel considered, designed, and finished.

The result is a focused creative piece with a clear idea, a disciplined visual system, and enough craft to hold attention past the first look.

The craft sits in the rhythm: how the image moves, where the edit breathes, how the design supports the subject, and how the final piece keeps momentum without feeling rushed.

The media is placed as part of the read, not as an afterthought: finished work first, then the details that explain the choices behind it.