The Division

KiX
Sep 15, 2018
1 min read

Updated: Jun 12

Blue Studios partnered with Ayzenberg and Xbox to develop visually striking and immersive marketing assets for Xbox-exclusive original titles—starting with The Division, and followed by work for games like Shadow of Mordor, Sea of Thieves, Jurassic World, and more. These campaigns were designed to capture the essence of each world through stylized social and cinemagraph content that felt premium and shareable.

a still shot of snowy New York from The Division, overlaid with gently falling snow, a flicker of light, and Xbox hardware glowing in the foreground—bridging product and gameplay atmosphere.

Cinemagraph Series: Crafted for each game IP, with each still cinemagraph designed to be:

Visually enticing and scroll-stopping
Tied to Xbox hardware placement (e.g., console subtly embedded)
Format-optimized for platforms like Facebook, Twitter, and Instagram

Gameplay Clips & Teasers: Edited and adapted for quick cuts, hero thumbnail teasers, and swipe-up stories. These assets were highly shareable and served as crescendo points across campaign wave releases.

Platform Deployment: Designed for Xbox-owned channels as well as influencer and partnered content placements—elevating in-feed resonance with subtle animation.

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