State of Decay 2 - Social

Project: State of Decay 2 - Social Client: Xbox / State of Decay 2 Agency: BPG Interactive Production / Studio: BPG Interactive

Executive Creative Director / Creative Director: Karim Youssef, Senior Art Director Campaign Strategy: Karim Youssef Art Direction: Karim Youssef Motion / Animation: Karim Youssef / BPG Interactive

The work used game-world danger, community stakes, and kinetic creative formats to keep fans engaged across launch beats.

BPG Interactive carried the agency and production sides of the assignment, which kept the strategic read, creative development, production decisions, and final delivery moving as one connected pipeline.

On State of Decay 2 - Social, Karim Youssef's hand shows up in the craft layer: the way image, motion, edit, and finish turn the assignment from a set of assets into a coherent piece of communication.

The work had to move cleanly through digital and social channels, where the idea has to land fast but still feel considered, designed, and finished.

The result is a focused creative piece with a clear idea, a disciplined visual system, and enough craft to hold attention past the first look.

The craft sits in the rhythm: how the image moves, where the edit breathes, how the design supports the subject, and how the final piece keeps momentum without feeling rushed.

The media is placed as part of the read, not as an afterthought: finished work first, then the details that explain the choices behind it.