Spider-Man PS4

Project: Spider-Man PS4 Client: Mixer Agency: Ayzenberg Production / Studio: Blue Studios

Creative Director: Fern Espinoza Campaign Strategy: Everson Marsh Art Direction & CGI: Karim Youssef

The work translated movement, heroism, and game-world anticipation into polished social content designed for a highly engaged audience.

Ayzenberg shaped the client and campaign frame while the studio side translated that frame into production language, pacing, and final craft.

On Spider-Man PS4, Karim Youssef's contribution lived in the campaign's visual pressure: turning superhero movement and game-world anticipation into polished social imagery that could hit quickly while still feeling cinematic.

The campaign had to compress a larger story world into an immediate hook. Pace, image, tone, and timing did the heavy lifting, making the piece feel bigger than the asset itself.

The result is campaign work built for momentum: cinematic enough to feel premium, direct enough to work in the feed, and sharp enough to carry the title.

The craft sits in the rhythm: how the image moves, where the edit breathes, how the design supports the subject, and how the final piece keeps momentum without feeling rushed.

The media leads with the audience-facing piece, then opens into the campaign craft behind the hook.