Mission: Impossible - Fallout

With the launch of Mission: Impossible – Fallout, Paramount Pictures and BPG approached us to build excitement and scale social engagement around the globe’s most relentless secret agent. The goal? Create digital content that captured the franchise’s high-stakes energy, emphasized its jaw-dropping stunts, and resonated deeply with action-thirsty fans—before and after the film’s release.

We engineered a high-octane creative direction built on the DNA of the franchise: velocity, precision, and grit. Inspired by the film’s stunt realism, we leaned into data-driven storytelling, slick HUD-inspired visuals, and fast-cut editorial animation to fuel the action.

Deliverables

1. Animated Social Posters & Motion Teasers

• Hero key art animated with glitch overlays, explosive elements, and layered transitions

• Designed for IG, Facebook, and Twitter
  

2. Stunt Analysis Minis

• A series of “Mission Debrief” style breakdowns analyzing Tom Cruise’s iconic ankle-breaking rooftop jump

• Frame-by-frame HUD graphics measuring height, velocity, and impact physics

• Bite-sized, scroll-stopping, and ultra-shareable
  

3. Viral Combat Breakdown Videos

• Re-edited fight scenes overlaid with faux tactical readouts: punch force, acceleration, impact analysis

• Designed as in-universe surveillance footage, blending humor and hyperrealism
  

4. 1 Million Followers Activation

• A celebratory short featuring a textured 3D “1” monument built from iconic Ethan Hunt moments across the series

• Shared as a thank-you to the fans on social after the franchise’s official accounts reached 1M+ followers shortly after launch
  

  
  

Mission: Accepted.

To fuel the global momentum behind Mission: Impossible – Fallout, we partnered with BPG and Paramount to drop a high-intensity digital campaign that matched the film’s energy punch for punch. With kinetic stunt breakdowns, stylized combat analytics, and celebratory fan milestones, our content helped the studio build social hype at full throttle and gave die-hard fans more of what they love: Ethan Hunt doing the impossible.