FOX Sports | Monterrey

Blue Studios partnered with Fox Deportes to craft a poetic visual journey for Liga MX’s Monterrey premiere. Through hyper-macro textures and hand-stitched motion graphics, we unraveled the American flag to reveal the Monterrey badge underneath—representing the passion and crossover pride of football fans across borders. A cinematic fusion of cultural identity, cloth realism, and narrative design.

In a dynamic partnership with Fox Deportes, Blue Studios helped conceptualize, design, and produce a richly cinematic TVC campaign to celebrate the Liga MX season opener featuring Monterrey FC. This wasn’t just a spot—it was a woven visual metaphor of identity, fandom, and culture told through macro threads and embroidered emotion.

“Fandom isn’t worn—it’s woven.”

We imagined the flag itself as a living canvas—stitched by legacy, moved by passion, and layered with stories of pride, both American and Mexican. Our goal was to visualize the connection between two flags, two cultures, and one game through the tactile intimacy of fabric. Every frame needed to feel like you could reach out and touch it. Macro Cinematic Craft: We shot hyper-detailed fabric movement—showcasing stitching, fraying, and threading in super-macro closeups. What first appears to be the American flag is slowly unraveled, rewoven, and revealed as the Monterrey flag beneath.

Visual Poetry in Motion: Subtle thread-pull animations and reverse weaves captured the transformation—not through flashy transitions, but with naturalistic movement and fiber fidelity.

Copy as Thread: Phrases like “Real Stars Wear Stripes” and “Liga MX is Back” were literally stitched into the flag, animated to feel as if they were being sewn in real time.

• TVC Premiered Nationally: :30 and :15 versions aired on Fox Deportes, targeting bicultural viewers passionate about both U.S. and Mexican soccer legacies.

  
  

• Social Shorts & Cutdowns: We optimized assets for Instagram and YouTube—condensed narrative moments turned into captivating micro loops.

  
  

• OOH Extensions: Select visual frames were adapted into fabric-textured billboards placed in major metro areas (Los Angeles, Houston, Chicago).