Tomb Raider | Cinemagraph

Project: Tomb Raider | Cinemagraph Client: X-BOX Microsoft Agency: Ayzenberg Production / Studio: Blue Studios

Creative Director: Fern Espinoza Producer: Fico Account Manager: Everson Marsh Art Director: Karim Youssef

The assets gave the campaign living poster energy, holding attention through subtle movement and iconic adventure imagery.

Ayzenberg shaped the client and campaign frame while the studio side translated that frame into production language, pacing, and final craft.

On Tomb Raider | Cinemagraph, Karim Youssef's hand shows up in the craft layer: the way image, motion, edit, and finish turn the assignment from a set of assets into a coherent piece of communication.

The work had to move cleanly through digital and social channels, where the idea has to land fast but still feel considered, designed, and finished.

The result is a focused creative piece with a clear idea, a disciplined visual system, and enough craft to hold attention past the first look.

The craft is in the translation from idea to finished form: keeping the concept intact while making every image, transition, and interaction earn its place.

The media is placed as part of the read, not as an afterthought: finished work first, then the details that explain the choices behind it.