Jumanji

Project: Jumanji Client: Columbia Pictures ( Sony ) Agency: Bond Production / Studio: BPG Interactive

Executive Creative Director: Steve Isac Producer: Ilisa Whitten Account Manager: Everson Marsh Art Direction & CGI: Karim Youssef

The experience translated the film’s jungle energy into a playable, fan-forward digital activation.

Bond shaped the agency context while BPG Interactive carried production, giving the work a clean path from brief to finished asset.

Jumanji is a creative project for Columbia Pictures ( Sony ) in partnership with Bond and BPG Interactive, shaped as a connected experience rather than a collection of separate deliverables.

The campaign had to compress a larger story world into an immediate hook. Pace, image, tone, and timing did the heavy lifting, making the piece feel bigger than the asset itself.

The result is campaign work built for momentum: cinematic enough to feel premium, direct enough to work in the feed, and sharp enough to carry the title.

The craft sits in the rhythm: how the image moves, where the edit breathes, how the design supports the subject, and how the final piece keeps momentum without feeling rushed.

The media leads with the audience-facing piece, then opens into the campaign craft behind the hook.