LIFE - social campaign

Client: Sony Pictures / BPG

Project: Campaign for the official trailer release of Life, featuring Jake Gyllenhaal and Ryan Reynolds

Blue teamed up with BPG and Sony to amplify anticipation for Life through a dynamic, fast-paced social engagement campaign. The goal: grab attention and convert curiosity into conversation—delivering a trailer feel with a “see & say” twist, optimized for social platforms—all in under a week.

• See & Say Clips

  Crafted ultra-short, punchy edits with bold typography coming alive over sudden reveals from the trailer—designed to stop users mid-scroll and drive trailer views.

  
  

• Social-First Adaptation

  Tailored variations of the clips for Instagram Stories, Twitter, Facebook, and YouTube Shorts, each with crisp formatting and optimizations for silent autoplay.

  
  

• Seven-Day Rollout

  Designed a staggered approach across social networks to build and sustain anticipation. Every day brought new teaser, driving growth in engagement and shares.

  
  

• Quick-Turn Edit Workflow

  Built for speed—Blue’s team prepped clean template storyboards and motion design tiers, enabling same-day assembly of brand-aligned teaser edits using pre-release footage.

  
  

• Performance & Optimization

  Through real-time response, we refined pacing, messaging, and motion transitions. The result: above-industry engagement benchmarks on Stories and short-form vertical formats.

In collaboration with BPG and Sony Pictures, Blue executed a high‑velocity social campaign for Life, delivering storyteller‑driven “see & say” teaser edits across Instagram, YouTube, Facebook, and Twitter in under a week. Designed to ignite surprise and intrigue, each micro‑cut seamlessly fuses bold typography with trailer visuals to capture scroll‑stopping attention. The campaign launched a day‑by‑day build-up—amplifying anticipation in real time. Through agile workflows and data‑driven adjustments, Blue succeeded in delivering an unforgettable digital build‑up that outperformed standard performance benchmarks and positioned Life as one of the most buzzed‑about movie trailers of the year.