LIFE - social campaign

Project: LIFE - social campaign Client: Sony Pictures Agency: Skydance Media Production / Studio: BPG Interactive

Executive Creative Director: Steve Isac Art Director & CGi: Karim & Youssef

The creative translated confinement, discovery, and escalating threat into digital assets designed to feel cinematic, urgent, and unnerving.

Skydance Media shaped the agency context while BPG Interactive carried production, giving the work a clean path from brief to finished asset.

LIFE - social campaign is a digital experience for Sony Pictures in partnership with Skydance Media and BPG Interactive, shaped as a connected experience rather than a collection of separate deliverables.

The work had to move cleanly through digital and social channels, where the idea has to land fast but still feel considered, designed, and finished.

The result is a focused creative piece with a clear idea, a disciplined visual system, and enough craft to hold attention past the first look.

The craft sits in the rhythm: how the image moves, where the edit breathes, how the design supports the subject, and how the final piece keeps momentum without feeling rushed.

The media is placed as part of the read, not as an afterthought: finished work first, then the details that explain the choices behind it.