John Wick 2

Project: John Wick 2 Client: 87Eleven, Lionsgate Agency: BPG Interactive Production / Studio: BPG Interactive

Executive Creative Director: Steve Isac Associate Creative Director & CGI: Karim Youssef Producer: Ilisa Whitten Account Manager: Everson Marsh

Classical music, precise editorial violence, and franchise mythmaking came together in a trailer built to feel elegant, dangerous, and instantly iconic.

BPG Interactive carried the agency and production sides of the assignment, which kept the strategic read, creative development, production decisions, and final delivery moving as one connected pipeline.

On John Wick 2, Karim Youssef's contribution lived in the campaign's visual pressure: turning the franchise's elegance and violence into a sharp campaign language that could hit quickly while still feeling cinematic.

The campaign had to compress a larger story world into an immediate hook. Pace, image, tone, and timing did the heavy lifting, making the piece feel bigger than the asset itself.

The result is campaign work built for momentum: cinematic enough to feel premium, direct enough to work in the feed, and sharp enough to carry the title.

The craft sits in the rhythm: how the image moves, where the edit breathes, how the design supports the subject, and how the final piece keeps momentum without feeling rushed.

The media leads with the audience-facing piece, then opens into the campaign craft behind the hook.