DewGood | promotional campaign

“Mining Water from Air” – Brand Identity, Design & Visual Narrative

Before DewGood rebranded into Spout, Blue Studios partnered with the founders to define the early visual language, identity system, and brand narrative that captured their original purpose: making water accessible to everyone, sustainably, by pulling it straight from the air

Design Challenge

Build a visually compelling brand that:

• Felt fresh, scalable, and modern

• Immediately conveyed sustainability, water clarity, and environmental purpose

• Could live on digital platforms, investor decks, physical prototypes, and packaging

Art Direction & Brand Visual System

Blue Studios delivered a complete identity and storytelling ecosystem anchored by clean minimalism, lush nature, and modular CGI storytelling.

🔹 Logo & Product Identity

• Created a simple, bold mark using a water droplet + power symbol hybrid—symbolizing sustainable technology at its core

• Developed a custom logotype that’s soft, futuristic, and distinct from typical water brands

🔹 Product Visualization

• Designed a product hero render: a compact cube with a glowing DewGood face, using soft lighting, round corners, and refined detailing to suggest trust, quiet function, and technological warmth

🔹 Campaign Concept: “The World Needs Water”

• Positioned the DewGood device in lush, animated environments—each one different:

• Dense rainforest settings

• Urban rooftops

• Suburban backyards

• Each shot featured minimal text overlays like:

• “Plants need water.”

• “People need water.”

• “The world needs water.”

🔹 Hero Composition

• Designed a signature teardrop visual container—framing lush natural ecosystems around the device to create a unified brand silhouette

• Used a cascading waterfall, hyper-detailed foliage, and environmental light to symbolize life being drawn directly from air via the product

Blue Studios helped define DewGood’s original brand identity and visual language—before it evolved into Spout. From the minimalist logo to hyperreal 3D renderings, lush campaign imagery, and environmental storytelling, we developed a design system that positioned DewGood as a solution for sustainable water, ready to live anywhere on the planet.