Atomic Blond

In collaboration with BPG and the production studios behind Atomic Blonde—Denver and Delilah Productions (Charlize Theron’s company) and the action-focused 87Eleven (known for John Wick)—Blue Studios helped design and execute a 360° global campaign that captured the high style and kinetic punch of this neo-noir spy thriller.

Our mandate: build anticipation across all digital, social, and out-of-home platforms through a campaign as bold, stylish, and lethal as the film’s lead character.

Working in lockstep with BPG and the film’s producers, we delivered a layered strategy rooted in:

• Visually arresting cinemagraphs

• Countdown content and interactive stings

• Social-first trailers and teaser cutdowns

• Animated motion graphics for paid and organic platforms

• Immersive OOH and influencer activations

Looped visuals of key action beats—ice picks, shattered neon, and silhouetted fight choreography—designed to scroll-stop and replay endlessly across Instagram, Twitter, and Snapchat.

Countdown Content

Custom animated countdowns from 10 days out to release night, with edgy typography, film clips, and graphic punch.

Trailer & Cutdowns

Created dynamic 15s/30s/90s social trailer variations using footage from official theatrical trailers—formatted for vertical, square, and 16:9 display.

Out-of-Home / Digital Panels

Delivered large-format cinemagraph-inspired motion spots for LED panels and premium retail placements, extending the campaign across the physical world.

Influencer Activation

Partnered in the design of experiential elements for the UK premiere in Shoreditch—looped teasers and visuals powered a premiere that reached 18 million+ impressions across earned and social media.

“Blue Studios partnered with BPG and the creative forces behind Atomic Blonde—Denver and Delilah Productions and 87Eleven—to craft a global, 360° campaign filled with cinemagraphs, countdowns, and teaser content. From digital trailers to out-of-home visuals and influencer activations, we delivered a story-driven, high-stakes rollout that built explosive anticipation for the film’s release.”