Geostorm
- Sep 6, 2017
- 1 min read
Updated: Jun 8
Project: Geostorm Client: Warner Brothers Agency: Skydance Media Production / Studio: BPG Interactive
Executive Creative Director: Steve Isac Associate Creative Director & CGI: Karim Youssef Producer: Ilisa Whitten Account Manager: Everson Marsh
The work used weather chaos, countdown rhythm, and large-format entertainment cues to support audience anticipation.

Skydance Media shaped the agency context while BPG Interactive carried production, giving the work a clean path from brief to finished asset.
On Geostorm, Karim Youssef's contribution lived in the campaign's visual pressure: translating the world of the title into CGI, art direction, motion, and pacing that could hit quickly while still feeling cinematic.
The campaign had to compress a larger story world into an immediate hook. Pace, image, tone, and timing did the heavy lifting, making the piece feel bigger than the asset itself.
The result is campaign work built for momentum: cinematic enough to feel premium, direct enough to work in the feed, and sharp enough to carry the title.
The craft sits in the rhythm: how the image moves, where the edit breathes, how the design supports the subject, and how the final piece keeps momentum without feeling rushed.
The media leads with the audience-facing piece, then opens into the campaign craft behind the hook.































































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