Geostorm

Blue partnered with BPG and Warner Bros. to deliver a rapid-fire social campaign that would build anticipation ahead of the release of Geostorm—a global disaster sci-fi thriller. With intense visual effects and a high-concept plot, the challenge was distilling the movie’s chaos and tension into shareable, thumb-stopping moments that would excite a digital audience.

We built the campaign around a bold, declarative typography concept—embedding the copy into the disaster.

• Each teaser used VFX footage from the film (floods, explosions, tornados, lightning strikes), with carefully composited 3D or motion-mapped text layered directly into the scenes.

• Lines like “Weather Just Got Weaponized”, “Control Will Be Taken”, or “No Escape” were animated to disintegrate, shatter, or get swept away with the environment.

• We also created a dynamic title reveal cutdown—a 15-second pulse-driving montage that spliced VFX and overlay type with high-intensity rhythm, used to drive trailer engagement.

Created, edited, and delivered over 10 animated teaser variations and social-specific crops in less than 5 days.

Workflow involved simultaneous creative development and studio approvals—often building animations around just a key line of copy.

Collaborated closely with BPG’s copywriting team to co-develop messaging that felt disruptive but tonally matched the world-ending narrative of the film. Delivered ahead of schedule, despite near real-time approvals and a compressed timeline.

Warner Bros. and BPG credited the campaign’s typography integration as a standout piece in Geostorm’s social rollouts.

Generated high engagement on Instagram and Facebook, including reposts from fan pages and VFX/film blogs impressed by the blend of text and footage.

Blue joined forces with BPG and Warner Bros. to deliver a high-impact, typography-driven teaser campaign for the release of Geostorm. Against a backdrop of floods, tornados, and exploding cityscapes, we embedded dramatic copy lines directly into the chaos—making the words as destructive as the world around them. From social teasers to bold title drops, every piece was built to stop thumbs and stir dread. And with a 5-day turnaround from idea to delivery, this campaign proved what happens when speed meets clarity—and disaster meets design.