Ghost In The Shell

To support the 2017 release of the live-action adaptation of Ghost in the Shell, Blue led a multifaceted campaign across social media and out‑of‑home, working alongside BPG and Production I.G. to elevate the film’s futuristic world. with these goals in mind

• Drive anticipation & fan investment: Build momentum pre–launch and sustain visibility for 3–4 months post‑release.

• Highlight core characters: Introduce The Major, Batou, Togusa, and more through stylized “character cards” paired with iconic quotes.

• Integrate cultural moments: Release content timed with major U.S. holidays to keep the narrative culturally relevant.

• Showcase technological and aesthetic themes: Reinforce the film’s message about AI, cyber-identity, and futuristic imagery.

• Character Introduction Cards: Slick social visuals spotlighting each key player, overlaid with powerful lines like “If we all reacted the same way, we’d be predictable.”

• Countdown & Teaser Videos: Animated graphics leading fans into launch week with pulsing cyberpunk-inspired aesthetics.

• Fan Engagement Highlights: Clips spotlighting Major Kusanagi’s cybernetic evolution and iconic tech glimpses.

• Holiday-Themed Posts: Infused mission‑style visuals for events like Labor Day and Halloween, keeping the campaign fresh across seasonal spikes.

• Digital OOH Posters: Large-format posters showcasing high-impact stills shot on set—capturing neon-lit urban environments and character intensity.
  

By blending strategic insight with a visual language rooted in both Hollywood and Japanese animation traditions, Blue helped create a multi-channel campaign that mirrored Ghost in the Shell’s thematic depth and aesthetic flair—keeping audiences engaged long after its box-office debut.