The House

Project: The House Client: Warner Brothers Agency: BPG Interactive Production / Studio: BPG Interactive

Executive Creative Director: Steve Isac Associate Creative Director & CGI: Karim Youssef Producer: Ilisa Whitten Account Manager: Everson Marsh

The creative leaned into comedic escalation, bold graphic timing, and social formats designed to make the film’s premise easy to grasp and easy to share.

BPG Interactive carried the agency and production sides of the assignment, which kept the strategic read, creative development, production decisions, and final delivery moving as one connected pipeline.

On The House, Karim Youssef's contribution lived in the campaign's visual pressure: translating the world of the title into CGI, art direction, motion, and pacing that could hit quickly while still feeling cinematic.

The campaign had to compress a larger story world into an immediate hook. Pace, image, tone, and timing did the heavy lifting, making the piece feel bigger than the asset itself.

The result is campaign work built for momentum: cinematic enough to feel premium, direct enough to work in the feed, and sharp enough to carry the title.

The craft sits in the rhythm: how the image moves, where the edit breathes, how the design supports the subject, and how the final piece keeps momentum without feeling rushed.

The media leads with the audience-facing piece, then opens into the campaign craft behind the hook.