The House

In collaboration with BPG and Warner Bros., Blue led the creative execution of a high-impact social, digital, and OOH campaign for the comedy The House starring Will Ferrell and Amy Poehler. Our goal: spark curiosity, drive awareness, and connect emotionally with audiences throughout the film’s run.

Strategy & Approach

We centered the campaign on:

• Character Teasers & Countdown Assets

  Sharp promotional posters and social videos introduced the parents-turned-gamblers, building intrigue on their journey.

• Social Engagement & Influencer Activation

  Deploying clever GIFs, cinemagraph loopable, and custom social edits, we amplified interactive fan content and influencer shares—even releasing scenes like Ferrell and Poehler placing bets.

• Trailer Sub-cuts & “See & Say” Edits

  We distilled key comedic beats into snackable clips—perfect for Instagram, Snapchat, and Facebook. Each creative emphasized escalating chaos without revealing too much.

• Digital & OOH Takeover

  Bold typography overlays of fan-favorite quotes like “Now he’s back and better than ever” and “I’m back” adorned digital screens and transit posters.

• Premium 1-Min Supercut Trailer

  Blue produced a high-impact trailer using Rossini’s Barber of Seville Overture, masterfully syncing the classical score with gunfire and action visuals—creating an unforgettable, cinematic juxtaposition.
  

Impact & Highlights

• Viral Engagement: Instagram GIFs and comedic cinemagraphs saw high shares and fan-driven memes, keeping momentum leading up to the premiere.

• Critical Praise: Vox lauded Ferrell and Poehler as the “perfect partners in crime,” reinforcing campaign messaging.

• Cross-Channel Consistency: From OOH to social, a unified tone celebrated chaos, partnership, and fun—a true reflection of the film’s spirit.