Rob Thomas - Trust you

Blue Studios partnered with Atlantic Records to produce and execute the full creative strategy, editing, and social rollout for Rob Thomas’s single “Trust You”, the lead release from his album The Great Unknown . We wanted to Introduce and elevate Trust You with emotional impact suited for both broadcast and digital audiences.

• TVC Hero Spot: Developed a :30 and :15 cut featuring dramatic visuals from Rob Thomas’s official film and lyric sequences. Blue led the entire process—editing, color grade, typography, and pacing.

• Social-First Cuts: Adapted the hero spot into vertical and square formats optimized for Instagram and Facebook Stories.

• Copy & Visual Sync: Weaved in lyrical excerpts like “Trust You” and “Hold On Forever,” matched with visual cues for narrative emphasis.

• Platform Versions: Delivered multiple versions for pre-roll, social placements, and mobile platforms.

Released May 25, 2015, Trust You quickly climbed into the Top 20 at Hot AC radio.

The album The Great Unknown dropped August 21, 2015, to positive reception and strong promotional support.

Blue’s campaign built crucial buzz, priming audiences leading into Rob’s North American tour, including high-profile live events like the TODAY Show concert series.