Trolls

Project: Trolls Client: Sierra Pictures Agency: Hammer Creative Production / Studio: Blue Studios

Creative Director: Austin Anderson Producer: Scott Art Direction & CGI: Karim Youssef Cordinator: Michael Marchetti

Trolls is a digital campaign for Sierra Pictures, built at the intersection of digital campaign storytelling and social-first content. The work needed a clear idea first, then enough craft and structure to make that idea read inside the format it was made for.

Hammer Creative shaped the client and campaign frame while the studio side translated that frame into production language, pacing, and final craft.

Trolls is a creative project for Sierra Pictures in partnership with Hammer Creative and Blue Studios, shaped as a connected experience rather than a collection of separate deliverables.

The work had to move cleanly through digital and social channels, where the idea has to land fast but still feel considered, designed, and finished.

The result is a focused creative piece with a clear idea, a disciplined visual system, and enough craft to hold attention past the first look.

The craft sits in the rhythm: how the image moves, where the edit breathes, how the design supports the subject, and how the final piece keeps momentum without feeling rushed.

The media is placed as part of the read, not as an afterthought: finished work first, then the details that explain the choices behind it.