Trolls

Trolls: Crazy Party Forest! – TV & Social Game Promo

To support the launch of Trolls: Crazy Party Forest!, a vibrant mobile app timed with the global release of DreamWorks’ Trolls movie, Blue Studios partnered with Hammer Creative to create a kinetic, joy-fueled TV and social promo campaign. Our goal: bring the unmistakable Trolls aesthetic into a fast-paced world of animated text, interactive gameplay, and celebratory energy.

The look and feel of the campaign were pulled directly from the playful, fuzzy universe of the movie itself. We drew on the film’s handcrafted materials—felt textures, fuzzy hair, glittery confetti, plush props—and merged that with dynamic, animated typography to create a world that felt tactile, bright, and alive.

• Typography was sculpted to feel like it was pulled from the Trolls’ world: shaggy, stitched, bubbly, and bouncy.

• We leveraged original in-game assets and footage alongside high-res character renders from the film to blend worlds between app and animation.

• Backgrounds sparkled with subtle particle effects, lens flares, and fuzzy drop shadows—evoking craft glitter, sunlight, and party lights.

  
  

• Hero TV Spot (30s): Broadcast-ready commercial introducing the app to families and kids, with voiceover and musical pacing.

• Social Cutdowns (15s / 6s): Optimized for vertical and square formats, used across Instagram, Facebook, and YouTube Kids.

• App Store & Google Play CTAs: Localized and platform-customized animated end slates that match the rainbow swirl identity of the Trolls brand.

• Dynamic Text Build-ins: Kinetic slogans like “PUT YOUR HAIR IN THE AIR”, “THROW CRAZY PARTIES”, and “COLLECT TROLLS & MORE” animated with bounce, confetti pops, and sparkles to celebrate interaction and play.
  

The tone was unapologetically fun, colorful, and chaotic in the best way—mirroring the hyper-kinetic spirit of both the mobile game and the Trolls film. Every cut, bounce, and type reveal was timed to feel like a musical beat—creating a visual rhythm that echoed the party atmosphere of the game.

“Blue Studios, in partnership with Hammer Creative and DreamWorks, created an energetic TV and social promo for Trolls: Crazy Party Forest! We pulled direct inspiration from the movie’s tactile textures—felt, glitter, fuzzy hair—and infused the game’s party mechanics into bold animated typography and interactive gameplay reveals. The result: a promo that felt like stepping into a living, rainbow-colored Trolls universe.”