Nestle - Toll House

Project: Nestle - Toll House Client: Nestle Agency: Play Productions

Studio: Blue Studios Post Production: Karim Youssef

Nestle - Toll House is an entertainment campaign for Nestle, built at the intersection of entertainment marketing, social storytelling, and cinematic campaign craft. The work needed a clear idea first, then enough craft and structure to make that idea read inside the format it was made for.

Play Productions anchored the agency side, turning the client brief into a focused creative direction and production plan.

On Nestle - Toll House, Karim Youssef helped sharpen the campaign language, finding the hook inside the title and shaping it into a piece that could move fast without losing atmosphere.

The campaign had to compress a larger story world into an immediate hook. Pace, image, tone, and timing did the heavy lifting, making the piece feel bigger than the asset itself.

The result is campaign work built for momentum: cinematic enough to feel premium, direct enough to work in the feed, and sharp enough to carry the title.

The campaign language had to respect the world of the title while making the asset work as its own sharp, immediate piece of communication.

The media leads with the audience-facing piece, then opens into the campaign craft behind the hook.