Nestle - Toll House

Nestlé aimed to reinvigorate its Toll House product line with a feel-good, hands-on social campaign that would increase brand engagement and drive conversion at point of sale—especially during seasonal baking peaks.

Partnering with Play Productions, we concepted, shot, and produced a vibrant content series built around one central idea: “Bake Some Good.” This wasn’t just about baking cookies—it was about sparking joyful moments in the kitchen.

The content series included:

• Dozens of tabletop “hands-in-pans” recipe tutorials, formatted as short looping videos (5–30 seconds)

• Playful cinemagraphs and stop-motion loops that visualized chocolate chips “melting” into ideas

• Ingredient-to-finish shots showing transformation from pantry to plate

• Typography animations layered over motion: “Mix,” “Pour,” “Cool,” “Sprinkle,” to drive instructional clarity and visual rhythm

• Holiday-themed variations for Christmas, Thanksgiving, and Fall/Winter themes

• Repurposable templates for evergreen recipe content and influencer amplification