Nestle - Hands On

Project: Nestle - Hands On Client: Nestle

Executive Creative Director / Creative Director: Karim Youssef Campaign Strategy: Karim Youssef Product Strategy: Karim Youssef Art Direction: Karim Youssef Creative Technology: Karim Youssef Development: Karim Youssef

Nestle Hands On with a warm, tactile approach to food storytelling.

The work was shaped around Nestle's audience, message, and media context, with each creative choice serving the final use case.

Nestle - Hands On is a creative project for Nestle, shaped as a connected experience rather than a collection of separate deliverables.

The work had to move cleanly through digital and social channels, where the idea has to land fast but still feel considered, designed, and finished.

The result is a focused creative piece with a clear idea, a disciplined visual system, and enough craft to hold attention past the first look.

A lot of the work lives in the decisions you do not notice first: the hierarchy, the path through the experience, the timing of feedback, and the way the interface makes the idea feel easy to enter.

The media is placed as part of the read, not as an afterthought: finished work first, then the details that explain the choices behind it.