Nestle - Hands On
- Sep 15, 2018
- 1 min read
“Hands On” – Social How-To Series Featuring Iconic Recipes
In collaboration with Nestlé, Blue Studios developed the Hands On digital campaign—an engaging series of snackable how-to videos that brought beloved recipes and seasonal baking moments to life across Instagram, Facebook, Pinterest, and YouTube.
Hosted by influencer Eden Passante "Sugar & Charm", each episode was crafted as an easily digestible, step-by-step guide, designed to make Nestlé Toll House products feel essential, fun, and inspiring for home bakers of all skill levels.
Format: 9:16 mobile-first episodes, 1:1 for feed, 16:9 for YouTube/landing pages
Content Series:
• Halloween Fondue & Party Platter
• DIY Cookie Ornaments
• Mummy Brownies
Prep-to-Post Visual Flow: The content was built to loop seamlessly—no hard cuts, always visual payoff.
Optimized Storyboarding: Built around short attention spans, each step had its own frame and keyword overlay.
Holiday Extensions: We produced tailored variations for Halloween and the winter holiday season, making Hands On a repeatable seasonal content engine.
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