Fox Sports - Chicharito Returns

Blue Studios teamed up with Fox Deportes to craft a high-energy, cinematic-branded content suite—creating immersive package elements viewed during Bundesliga and Liga MX promos, player awards, and match teasers. This bespoke campaign went on to win at the PromaxBDA Awards (2016) .

Heroic, dramatic, and polished—incorporating moody smoke transitions, cinematic lower thirds, and aggressive motion typography.

1. Curtain Reveal

A red velvet curtain motif is used as a powerful entry cue, opening to spotlight top players in theatrical motion.

2. Player Highlights

High-resolution stills of iconic players (e.g., “Chicharito” in Leverkusen kit, Messi quotes) are pulled into the motion flow—fading in and out with smoky grunge transitions.

3. Typographic Treatment

Bold metadata overlays (e.g. “2015 CONCACAF Player of the Year”, quotes from Messi like “Quality”) animate in sync with atmospheric embers and dynamic wipes.

4. Broadcast Stings

Graphics tags promote upcoming games: e.g., detailed match listings (“Bayer Leverkusen vs Borussia Dortmund, 9 ET”) are rendered over stadium footage, enhanced with branded stylings and hashtags (#BundesligaEnFox).

Awards & Recognition

PromaxBDA Award Winner (2016): Campaign featured in the official awards publication (PromaxBDA International Awards Book, pp. 52–53) —a testament to its design excellence and broadcast impact.

PROMAX BDA golden winner!

https://view.publitas.com/promaxbda-international/promaxbda-2016-awards-book/page/52-53