Peaky Blinders - Season 1

To ignite excitement for the return of Peaky Blinders on Netflix, Blue collaborated closely with the Netflix Originals marketing team to create a gripping teaser campaign designed for both television and social media platforms. The creative goal: distill the raw energy, tension, and swagger of the Shelby family into a 30-second spot that hits like a clenched fist.

We led with stark, high-contrast cinematography from the series itself and layered it with bold, typographic overlays that felt equal parts vintage grit and modern punch. Playing off the theme of identity and deception, we wrote a narrative-driven copy track that inverted expectations—“They’re not a gang. They’re not an empire. They’re much, much worse.” Each line punctuated a new edit beat, building tension until it resolved on the iconic Peaky Blinders title card.

Visually, we leaned into the series’ signature aesthetic: film grain, fire, and fury. Every motion element was calibrated to intensify mood—ashes falling, quick flashes, deliberate pacing—while embracing a minimalist yet cinematic tone. The result was a teaser that didn’t just announce the show’s return, but captured its ethos with immediacy and swagger.