Justin Bieber - Believe Soundtrack

Project: Justin Bieber - Believe Soundtrack Client: Island Production / Studio: Evil Twin

Creative Director: Karim Youssef Producer: Kristin Armfield, Harri Mark Motion / Edit: Karim Youssef

Island Records frame Justin Bieber’s Journals with a more mature broadcast and social campaign.

Evil Twin anchored production, giving the work the finish, discipline, and executional control it needed to land.

Justin Bieber - Believe Soundtrack is a creative project for Island in partnership with Evil Twin, shaped as a connected experience rather than a collection of separate deliverables.

The campaign had to translate sound and artist identity into visual momentum: quick to read, emotionally specific, and built to support the release without flattening the music into decoration.

The result is a campaign asset that treats music as both subject and engine, using motion, edit, and image to carry the rhythm of the release.

The craft sits in the rhythm: how the image moves, where the edit breathes, how the design supports the subject, and how the final piece keeps momentum without feeling rushed.

The media is best read like a release system: finished motion first, then the supporting frames and production details that show how the campaign language was built.