We Love Disney

We Love Disney | Whimsical Social & TV Ad Campaign Blue partnered with Disney and Verve Records to create a playful and fast-paced campaign announcing the We Love Disney compilation album—featuring today’s top pop artists reimagining Disney classics. With a star-studded cast and the magic of Disney melodies, the goal was to create an engaging promo that would feel both modern and nostalgic.

The campaign leaned into a whimsical-meets-modern aesthetic. Think playful fonts, bold colors, crisp photo cutouts, and sparkly nods to Disney magic. We wanted the visuals to feel music-driven but distinctly Disney—something that would pop in a social feed or in between shows on TV.

• Intro Style: Tinker Bell’s iconic sparkle trail leads into the campaign’s key art. This creates instant Disney recognition and sets the tone for the visual playfulness to follow.

• Talent Reveal: Each featured artist—Ariana Grande, NE-YO, and Gwen Stefani—is introduced with their own color-blocked moment and dynamic typography treatment.

• Typography Animation: The motion graphics leveraged rhythmic cuts and creative text emphasis (“Featuring NE-YO”, “Produced by David Foster”, “October 30th”) to sync to the beat of the track.

• Color Palette: Bright pastels and vibrant overlays reinforced the youthful tone and each artist’s persona.
  

The video spot was deployed across Disney’s official social channels and music partner networks, achieving strong fan engagement and shares—especially from the talent’s fanbases. It successfully boosted album awareness in the weeks leading up to the release and served as a teaser for the full video content rollout.