Viktor & Rolf - SpiceBomb

Blue Studios × Viktor & Rolf “Spicebomb” Retro Sci‑Fi TV Spot Blue Studios partnered with Viktor&Rolf to bring a high-concept, retro-futuristic TV spot to life for their iconic Spicebomb fragrance. Inspired by mid-century sci-fi films and atomic-era aesthetics, the campaign immerses viewers in a stylized transformation sequence where scent becomes science—and fashion explodes into futurism.

• Set in a gleaming white laboratory, the spot introduces a lone male subject standing stoically on a pedestal, surrounded by robotic spray arms and cold control panels. A team of anonymous technicians activate the sequence, initiating a mesmerizing multi-chromatic fragrance bombardment. The concept was rooted in:
  

  • Retro-sci-fi tropes: control boards, robotic appendages, and sterile labs with oversized buttons

  • Color-coded explosions of scent that visually represent Spicebomb’s bold, dual-natured fragrance profile

  • A final hero transformation moment—where fragrance, fashion, and persona converge into a confident, supercharged version of the subject
    

• Robotic Arm Rigs: Inspired by NASA-era tech and 60s sci-fi, custom 3D robotic arms deploy bursts of lavender, violet, amber, and chrome-toned smoke to metaphorically represent different scent notes.

• Spray Cloud Animation: Using layered FX passes, we created silky, slow-motion particle clouds that envelop the body and dissolve into mood-rich atmospheres.

• Stylized Wardrobe Burst: In a pivotal moment, the robotic arms fire components of a full wardrobe—including boots, hat, gloves—forming a fully dressed icon in midair.

• Hero Product Reveal: The finale features a stylized hero shot of the iconic Spicebomb bottle, surrounded by swirls of colored vapor against a soft white-to-purple gradient.

  
  

“In a cinematic collaboration with Viktor&Rolf, Blue Studios delivered a stylized, retro-futuristic TV campaign for Spicebomb. With robotic spray arms, sculpted scent clouds, and explosive fashion transformations, the spot brought atomic-era sci-fi elegance to one of fragrance’s most iconic bottles.”