Maker Studios

Maker Studios – Animated Brand Identity Package Before it became part of the Disney digital empire, Maker Studios was one of the most influential trailblazers in the YouTube content revolution. Blue partnered with Maker during a pivotal growth phase to define and animate a comprehensive brand identity system that could flex across digital platforms, video content, and social storytelling.

Our work centered on creating bold, kinetic animations that embodied Maker’s irreverent spirit and creator-first ethos. From snappy logo reveals to expressive lower thirds and punchy transitional elements, we designed a unified motion language that reflected the energy of Maker’s content and its global network of talent.

Scope of Work:

• Animated logo intros and outros

• Branded lower thirds and bug animations

• Transitional wipes and bumpers

• Typography-driven ID tags and supers

• Dynamic endcards optimized for YouTube creators

The aesthetic leaned into sharp kinetic typography, bold color fields, and minimal but impactful motion—allowing each animation to punch through algorithm-driven noise while keeping the focus on the creators themselves. With its vibrant orange and electric blue palettes, the system was built for scalability, longevity, and immediate brand recognition.

By building this foundational toolkit, we helped Maker unify its content ecosystem while paving the way for consistent brand expression across millions of video views—right at the cusp of its acquisition by Disney.