Ariana Grande

In partnership with Evil Twin Productions and Republic Records, Blue delivered a tightly orchestrated 15-second promo spot for Ariana Grande’s My Everything—broadcast on national TV and shared across digital and social channels. Designed with high-style motion graphics, layered pop energy, and lyrical callouts, the spot reinforced the album’s visual identity and contributed to its chart-topping debut.

To amplify the release of Ariana Grande’s second studio album, My Everything, Republic Records enlisted Evil Twin Productions and Blue to create a visually captivating, high-energy 15-second promo spot for both television and digital distribution. Our challenge was to pack maximum impact into minimum time—elevating Ariana’s visuals, brand tone, and hit singles with pop precision.

We took a bold yet elegant approach, blending album artwork motifs with dynamic typography and rhythm-driven editing. The spot opens with close-up, slow-motion glamour shots from the Problem and Break Free music videos, followed by animated text reveals featuring Ariana’s top-charting singles.

• Motion Design: Kinetic type treatments pulsate to the beat of Ariana’s hit singles.

• Visual Integration: Stylized swirls and album branding are intercut with choreographed performance snippets to emphasize both movement and softness.

• Color Palette: Lavender-pink gradients reflect Ariana’s visual aesthetic and the album’s cover treatment.

• CTA: Ends with a clean, elegant lockup of the album cover, release date, and iTunes pre-order prompt.