WSS - Logo remake

“Honor the Legacy” – Logo Evolution Teaser Campaign Blue Studios partnered with WSS (Shoes. Style. Selection.) to concept, design, and produce a dynamic social-first teaser campaign to announce the launch of their new rebranded logo. The visual narrative celebrated WSS’s roots and evolution—honoring legacy while stepping confidently into a modern, stylized future.

We developed a minimal, graphic-forward motion piece built around:

• Abstract construction lines and dashed outlines—a visual metaphor for stitching, design thinking, and the detailed craft behind sneaker culture

• A schematic animation path that slowly “builds” the new logo, shape by shape, curve by curve

• Use of zoom-ins and grid textures to mimic blueprint diagrams and technical sneaker sketches

• A bold red anchor moment at the reveal of the modernized WSS badge

The final message “Honor the Legacy” pays homage to the brand’s cultural impact, grounded in community, and now elevated by design.

“Blue Studios collaborated with WSS to develop a stylized teaser campaign that introduced their new rebranded logo. Using abstracted construction lines, blueprint-inspired animations, and bold legacy messaging, we honored the brand’s past while showcasing its creative evolution—culminating in a clean, confident identity reveal designed for social and screen.”