WSS - Logo remake

Project: WSS - Logo remake Client: WSS Agency: Evil Twin Production / Studio: Blue Studios

Creative Director: Karim Youssef Producer: Kristin Armfield, Harri Mark Motion / Art: Karim Youssef

WSS - Logo remake is a brand identity system for WSS, built at the intersection of brand strategy, identity, and campaign architecture. The work needed a clear idea first, then enough craft and structure to make that idea read inside the format it was made for.

Evil Twin shaped the client and campaign frame while the studio side translated that frame into production language, pacing, and final craft.

On WSS - Logo remake, Karim Youssef helped build the identity as a working system, not a single mark: a visual language flexible enough for motion, digital, social, and presentation while still holding a recognizable center.

The identity needed to work beyond one beautiful frame. It had to carry motion, social, presentation, and campaign executions without losing its center.

The result is a flexible identity system with enough range to hold up across motion, digital, social, and presentation contexts.

The craft sits in the rhythm: how the image moves, where the edit breathes, how the design supports the subject, and how the final piece keeps momentum without feeling rushed.

The media is placed as part of the read, not as an afterthought: finished work first, then the details that explain the choices behind it.