Oreo Transformer

As part of the global promotional campaign for Transformers: Age of Extinction, Oreo partnered with Paramount Pictures to activate a clever sponsorship moment designed to delight fans and reinforce brand synergy. Our challenge was to bring both iconic brands together—Transformers and Oreo—into a single, unforgettable creative asset for social media.

Concept

We set out to fuse the mechanical power of the Transformers franchise with the playful, craveable identity of Oreo. The idea: transform the hard-edged metallic “Transformers 4” logo into a rotating, crumbling Oreo cookie. It’s not just a transformation—it’s a deconstruction of pop culture meeting snack culture.

Execution

Design Direction: The animation begins with the classic, gritty Transformers “4” emblem, centered in a neutral 3D environment. Slowly, the logo destabilizes—fragmenting and warping in mid-air.

Visual Transition: Elements peel away, mechanical shards spin out, and ultimately, the form reassembles—now fully transformed into a pristine Oreo cookie, complete with embossed branding.

Lighting & Motion: We kept the lighting studio-style—clean, diffused, minimal—to let the transition take center stage. The movement is fluid but mechanical, maintaining the Transformers DNA even as it melts into cookie form.