Oreo Transformer

Project: Oreo Transformer Client: Oreo Production / Studio: Evil Twin

Creative Director: Karim Youssef Producer: Kristin Armfield, Harri Mark Motion / Animation: Karim Youssef

Oreo Transformer is an interactive experience for Oreo, built at the intersection of technology, spatial experience, and live audience engagement. The work needed a clear idea first, then enough craft and structure to make that idea read inside the format it was made for.

Evil Twin anchored production, giving the work the finish, discipline, and executional control it needed to land.

On Oreo Transformer, Karim Youssef's hand shows up in the craft layer: the way image, motion, edit, and finish turn the assignment from a set of assets into a coherent piece of communication.

The interaction had to feel like the idea, not a layer on top of it. The audience needed a clear action, an immediate response, and a reason to stay with the experience.

The result is a participatory experience with a clear exchange: people act, the system responds, and the brand earns attention through interaction.

The craft sits in the rhythm: how the image moves, where the edit breathes, how the design supports the subject, and how the final piece keeps momentum without feeling rushed.

The media is placed as part of the read, not as an afterthought: finished work first, then the details that explain the choices behind it.