John Newman

KiX
Jan 15, 2015
1 min read

Blue, alongside Republic Records and Evil Twin Productions, brought raw emotion and visual storytelling to the forefront with the John Newman – Tribute TV spot. Using powerful footage from live performance sessions, we crafted a visually striking, lyric-driven 30-second commercial that encapsulated the spirit of Newman’s soul-infused pop sound.

The approach honoured the artwork’s modern, textured aesthetic: layered typography splashes synced with Newman’s dynamic vocals, while bold brushstroke elements echoed his journey of heartbreak and triumph featured on Tribute. By integrating 3D motion typography seamlessly into the live-action narrative, the spot evoked an immersive, theatrical experience—showcasing Newman’s emotive presence while highlighting key album themes.

The result was a beautifully cohesive piece that amplified branding, connected the audience emotionally, and echoed the orchestrally rich production style that defines Tribute.

Blue partnered with Republic Records and Evil Twin Productions to unveil a visually striking TV spot promoting John Newman’s debut album, Tribute. The project brings to life the album’s raw soulfulness through an intimate, lyric-driven performance captured in high contrast. Bold typography—sweeping across the screen—draws viewers into an immersive world reflective of Newman’s emotionally charged voice.

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