Pearl Jam - Lightning Bolt

Blue and Republic Records collaborated to produce a cinematic promo for Pearl Jam’s Lightning Bolt, capturing the thunderous intensity of the legendary band. The high-impact commercial merged live concert footage with striking animation, promoting featured singles and tour dates while visually reinforcing the spirit of the album. Released in sync with the band’s fall tour, the campaign delivered on momentum and fandom, striking a chord across media.

To support the release of Pearl Jam’s Lightning Bolt, Blue partnered with Republic Records to craft a dark, electrifying TV commercial that amplified the raw energy of the band’s legacy and the album’s thematic intensity.

Our creative approach leaned into the aesthetic of stormy stage lighting and high-voltage graphics—an homage to the album’s title and spirit. We integrated live performance footage with dynamic text reveals that felt visceral and urgent. Lightning bolts arced across the screen with every guitar hit, visually connecting each moment to the album’s iconic cover art.

Tracks like “Sirens” and “Mind Your Manners” were spotlighted with stylized typography and rhythm-synced animation, giving fans a taste of the album’s sonic diversity. We finished with a direct call-to-action driving traffic to iTunes and boosting pre-orders and tour awareness.

The spot aired across broadcast and digital platforms in tandem with the band’s fall tour push, playing a key role in both fan engagement and conversion.